Case Studies
Bold Strategy. Stellar Results.
As Global Director for the light & zero Colas portfolio, I achieved a 5-point revenue increase by optimizing focus and securing leadership alignment, shifting resources from Diet Coke to Coke Zero in top markets.
Accelerated Coke Zero growth by 10 points through market expansion and product enhancements, deepening consumer engagement.
Introduced disruptive innovation Coca-Cola Life in 30+ markets, addressing health trends with an award-winning campaign.
Double-Digit Growth for Light & Zero Colas (The Coca-Cola Company)
As Global Innovation Director for Coca-Cola South-East Asia, Elena launched Minute Maid Nutriboost Soy in Vietnam, surpassing sales targets by 20% and expanding the product into additional South-East Asian markets. Her work laid the foundation for long-term growth in the dairy and plant-based category.
She streamlined the innovation process across Asia-Pacific, cutting speed to market timelines by 50% and reducing costs by 30% through advanced research tools and improved cross-functional collaboration. Her development of a profitable global innovation pipeline identified high-potential consumer opportunities across priority markets, delivering sustained growth.
Global Expansion in Dairy & Plant-Based Categories (The Coca-Cola Company)
In her role as Global Senior Portfolio Director, Elena revitalized a struggling juice portfolio, turning it into a profitable, high-growth business. Under her leadership, the portfolio achieved a +5-point gain in market share, +35% revenue growth, and a +4-point improvement in operating income margin through strategic market focus and portfolio optimization.
She also led the transformation of Minute Maid, a global Billion Dollar brand, achieving +15% growth despite budget constraints. Her strategy included bold repositioning, disruptive innovation, and a consumer-centric pipeline that exceeded growth targets for three consecutive years.
Juice Portfolio Turnaround (The Coca-Cola Company)
As Global Vice President of Marketing, Customer, and Commercial Analytics at The Coca-Cola Company, Elena led the digital transformation of the company's marketing and commercial analytics capabilities. She established a unified global delivery team and service catalog across more than 200 markets.
She drove over $100M in annual cost savings by launching a proprietary, self-service analytics platform used by more than 5,500 employees, achieving an 86% repeat usage rate and significantly improving operational efficiency. Her development of globally scalable analytical models enabled smarter, data-driven decision-making across the business.
Elena also built a high-performance global analytics team, reducing turnover by 95% and boosting employee engagement scores by 25 points—placing the team in the top quartile for talent satisfaction and retention. As a trusted strategic advisor, she led quarterly business performance briefings with the COO, CEO’s office, and Investor Relations team.
Global Marketing & Analytics Transformation (The Coca-Cola Company)
What Our Clients Say About Us
There is an ongoing struggle of changing priorities that she manages extremely well. She works with her team to reprioritize when things are not bringing enough value. She focuses on the things that bring value.
Elena pushes the organization’s thinking on what will drive the best value for the enterprise in a capability or service area. Her ability to deliver, while being under-resourced, is exemplary.
Elena connects the dots really well for the business. She came into a new situation and turned it around by putting together a well-integrated team and establishing clear priorities.
She’s a very caring individual who creates a culture of support for her team, teammates, and partners.
She’s a great people leader who is thoughtful, empowering, and inclusive.
Elena’s team feels safe, supported, and partnered with—they trust her implicitly. But her support, partnership, investment, and advocacy are equally available to her peers and leaders.
Elena creates a really inclusive and supportive environment for her team. She gets feedback from everyone, regardless of experience, and balances high demands with having a balanced workload.
She is incredible under pressure, answering calmly and cool in a way that drives confidence. This is part of what she does, but the ‘how’ is key as she seems to quickly know where she wants to lead the other person mentally even if they don't know it yet.
Elena is always pushing for new solutions and thinking differently, unafraid to have a point of view, delivered in a creative way, with great storytelling.
She’s a very caring individual who creates a culture of support for her team, teammates, and partners. She’s a great people leader who is thoughtful, empowering, and inclusive.